When the iPhone launched in 2007, Steve Jobs famously proclaimed that web apps were the future and Safari would be the portal. In March 2008, Apple changed their minds and introduced a software development kit (SDK) and the App Store storefront where developers could sell their software. This was a defining moment that instantly made apps mainstream.
The number of app downloads steadily increased between 2016 and 2022. However, in 2023, global app downloads stagnated, reaching 257 billion, with only a one percent year-over-year increase. So, do we already have everything we hoped for, or is there room for some innovative trends that will affect mobile app development in the coming years?
The Internet of Things, or IoT, refers to a network of internet-connected objects capable of collecting and exchanging data. It involves objects or devices that can sense, gather data, and communicate over the internet. Imagine a "Smart refrigerator" in your home connected to the internet. This refrigerator is equipped with sensors that monitor its contents and temperature.
Now, suppose you're at the grocery store and want to check if you need to buy milk. Using an app on your smartphone (another "thing" connected to the internet), you can remotely access the refrigerator's data to see if you're running low on milk. If needed, you can even add milk to your shopping list directly from your phone. This scenario demonstrates how IoT enables you to remotely monitor and interact with devices in your home from anywhere in the world, as long as they're connected to the internet.
The integration of IoT tech with mobile apps is a big trend with great potential for changing how we use technology. Around 15 billion devices are connected to the IoT, which is projected to surpass 29 billion by 2030.
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As our lives become more connected and tech improves, combining devices and apps will lead to new ways of doing things. By solving problems and focusing on users' needs, app developers can create apps that use IoT to make life easier and better. We're just getting started, and there's a world of possibilities ahead.
Since 2017, the mobile industry has been focusing on artificial intelligence (AI), highlighted by Apple's integration of the Siri voice assistant into applications. This pivotal move spurred the infusion of AI and machine learning algorithms into various application domains.
The trajectory of mobile app trends is poised for a transformative shift towards AI-powered user experiences. Intelligent and context-aware applications are expected to:
To thrive amidst intense competition, mobile app developers must stay ahead of this dynamic trend by embracing the forthcoming wave of AI-driven advancements in user experiences and content generation. In 2024, AI integration in mobile apps is set to expand beyond virtual assistants, photo editors, and chatbots, emerging as a key trend for CIOs and CTOs to watch.
AI-powered mobile apps on the horizon include:
AI offers several benefits for mobile app development:
Augmented Reality (AR) and Virtual Reality (VR) are technologies that blend virtual elements with real-world environments to offer immersive experiences. A prime example of AR/VR's impact is seen in the widespread popularity of Pokémon Go, a game that overlays virtual creatures onto real-world settings. Beyond gaming, AR/VR technology is revolutionizing various fields such as design, marketing, and shopping.
Emerging trends in the industry include:
Leading apps like Google Maps, Snapchat, IKEA Place, Yelp, and Quiver utilize AR/VR to provide innovative user experiences. Another interesting example is L'Oreal Paris, which employs AR in its Style My Hair app, allowing users to virtually try different hairstyles and makeup looks.
Google Maps' "Live View" feature uses AR to provide real-time turn-by-turn directions by overlaying navigation cues onto real-world imagery. AR also finds applications in workforce training programs and content creation, offering creative opportunities for enhancing user experiences. Similarly, VR technology is reshaping mobile gaming experiences by connecting with smartphones, apps, and wearables.
Mobile data usage is increasing as we continue to use our apps on the move more and more.
5G is much faster than 4G, up to 100 times faster in some cases. This will improve mobile apps and allow developers to add new features without slowing them down.
However, along with these benefits, the widespread adoption of 5G raises valid concerns regarding security and privacy. The heightened connectivity and data-sharing capabilities necessitate robust encryption, authentication, and regulatory measures to safeguard personal information and critical infrastructure.
Instant apps are gaining traction in mobile app development, offering a promising future for marketing endeavors. These apps provide a glimpse of the experience without requiring any information sharing or downloads. Users can access basic functions without consuming memory or causing system interruptions.
Benefits of instant app development include:
Android instant apps find various applications across industries, including:
Prioritizing mobile app security is essential to create a safer digital environment, ensuring users can enjoy the benefits of mobile technology without compromising their privacy and security.
Mobile devices have experienced a 54% surge in malicious attacks, with over 60% of fraud originating from mobile platforms. Mobile apps account for 80% of this fraudulent activity.
No wonder users are increasingly cautious about sharing sensitive data, prompting the adoption of features like " Sign in With Apple " to streamline authentication processes securely. This feature allows users to sign in to apps using their Apple ID, eliminating the need to manually input personal information. With two-factor authentication and privacy assurances from Apple, it enhances user trust and mitigates security risks.
Additionally, as mobile apps become integral to everyday tasks, including finance and shopping, developers are implementing encryption, verified backends, and secure payment gateways to safeguard user data. Key trends in mobile security include Security-as-a-Service, AI integration in cybersecurity, and Mobile RASP (Runtime Application Self-Protection) , reflecting the evolving landscape of app security to counter emerging threats.
Blockchain technology is integrated into mobile apps to enhance security, transparency, and decentralization.
Foldable devices (Samsung Galaxy Z Fold, Z Flip, Moto Razr, Pixel Fold) are emerging as a significant trend in mobile app development, offering a unique design combining portability with expanded screen real estate. These devices can be unfolded to provide a larger screen experience and the ability to run multiple apps simultaneously.
As they are becoming more popular, developers face the challenge of optimizing apps for foldable UIs to deliver an enhanced user experience:
Although foldable devices represent a small portion of the smartphone market, their prevalence is expected to increase in the coming years.
The larger screen size offered by foldable devices presents opportunities for:
Motion design stands out as a highly sought-after trend in mobile app development. It revolves around utilizing motion animations and transitions to elevate a mobile app's visual aesthetics and overall user experience. As a UX design technique, it’s a key to making mobile apps captivating and distinctive.
Anticipated trends in motion design include:
As a result, doubling down on motion designs is projected to emerge as a potent creative tool for advertising and marketing in the forthcoming years. Motion designs significantly contribute to crafting standout and user-centric mobile apps, whether through subtle in-app animations or more elaborate transitions.
Whether you are developing a new app or maintaining an existing one, mobile app development will continue to be a complex challenge.
As we mentioned above, security remains a pressing issue in mobile app development. A concerning statistic from Gartner indicates that 75% of mobile apps fail basic security tests. Given the increasing volume of personal data stored within apps, the repercussions of a data breach or leak are significant, both in terms of financial cost and reputational damage. Common vulnerabilities include weak server-side controls and inadequate transport layer protection.
Ensuring compatibility with many devices and platforms poses a significant challenge for mobile app developers, particularly with the proliferation of IoT and smart devices. This diversity inevitably increases the likelihood of compatibility issues arising, underscoring the importance of comprehensive automated, functional, and exploratory testing.
Sustaining the success of mobile apps necessitates continuous maintenance and regular updates. The complexity of app functionality directly correlates with the level of development and testing required to ensure seamless performance over time.
Consumers expect mobile apps to offer intuitive, fast, and feature-rich experiences that surpass the capabilities of traditional websites. Failure to meet these expectations can result in poor user ratings and high deletion rates, emphasizing the importance of delivering exceptional user experiences to maintain user engagement and satisfaction.
Mobile apps have transformed our smartphones from being useful to indispensable. The new technology that will affect apps will bring enhancement to consumers but, on the whole, more challenges for developers. However, it will also bring opportunities as new apps are needed.
As mobile app development increases, so will the importance of mobile app testing. It's vital you maximize your budget by exploring all testing options, including crowdsourced testing.
We understand that releasing high-quality mobile apps quickly is complicated, but you shouldn't have to sacrifice quality for speed—or vice versa.
Benefits of GAT's advanced targeting:
Schedule a call today and see how we can help you launch a stable, bug-free, and user-friendly mobile app!
